well known trademark

China B2B Marketing, Digital Jungle Conference

Welcome to the jungle…

The Chinese market is particularly attractive for European companies and, with the largest online community in the world, offers huge potential in digital business. However, getting started in the right way is a major challenge for companies. Many online services from the western world are not available, which is why proven online strategies often cannot be transferred 1: 1 to China: individual strategies with local skills are the success factors. As part of our “Digital Jungle” conferences, this time with our second part of the “China B2B” event...

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Jordan./. Qiaodan, the last match now?

Introduction

The US basketball legend Michael Jordan won an important case in Shanghai at the end of December 2020. The court judged that a Chinese sports and shoe manufacturer who has been using Jordan's name as a trademark , was acting without permission and with the intention of misleading the consumer. However, the court did not revoke the decision that the phonetic English spelling of the Chinese translation of the name Jordan can be used. The Chinese company must formally apologize, which is something unique in the Chinese legal history.

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Chateau Lafite Rothschild, a well known trademark in China?!

The Shanghai Intellectual Property Court concluded a trademark infringement lawsuit raised by the French wine manufacturer Chateau Lafite against Shanghai Mellowines Development Co Ltd and its parent company Shanghai Safe International Logistics.

Chateau Lafite Rothschild owns the English trademark Lafite in China since 1997, and filed a trademark application for the Chinese version of Lafite, a decade later. Its application was first rejected by the SAIC and in 2017, the trademark registration was finally approved.

In May 2015, Lafite found that Shanghai Mellowines sold...

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