trademark

"Oktoberfest" als Europäische Marke (German language)

Pünktlich zur Oktoberfestzeit hat das Europäische Markenamt den Antrag der Stadt München teilweise positiv beschieden und die Marke "Oktoberfest" in mehreren Klassen eingetragen. Warum dieses auch Auswirkungen auf China haben könnte, erfahrt Ihr in diesem Video.

Unser Video zum Thema Markenanmeldung in China findet Ihr hier: https://youtu.be/RwXwxAl6GLc

Alles zum Thema bösartige Markenanmeldungen in China: https://youtu.be/urlPqs5ff0U

Bitte folgt uns auf:

YouTube: https://www.youtube.com/c/StarkeIntellectualPropertyLtd

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China B2B Marketing, Digital Jungle Conference

Welcome to the jungle…

The Chinese market is particularly attractive for European companies and, with the largest online community in the world, offers huge potential in digital business. However, getting started in the right way is a major challenge for companies. Many online services from the western world are not available, which is why proven online strategies often cannot be transferred 1: 1 to China: individual strategies with local skills are the success factors. As part of our “Digital Jungle” conferences, this time with our second part of the “China B2B” event...

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Vorgehen gegen IP Schutzrechtsverletzer in China (German language)

Was Ihr für Rechtsmittel habt, um in China gegen Verletzer von IP-Schutzrechten effektiv vorzugehen, erklären wir Euch in diesem Video. Angefangen vom Aufbau des Klageverfahrens, über den Einstweiligen Rechtsschutz und dem Wettbewerbsrecht, bis hin zu möglichen Schadensersatzansprüchen.

Zu den Details des Videos:

Aufbau der Klageverfahren in IP Sachen Spezialisierte IP Gerichte Einstweilige Verfügung gegen Schutzrechtsverletzer Nationales IP-Berufungsgericht Cyberspace Gerichte Administrative Klagen Strafrechtliche Maßnahmen Gesetz gegen unlauteren Wettbewerb Schadenzersatz...
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Colour trademarks in China as part of the non-traditional trademarks

A colour trademark is a trademark that consists of one or more colours, without any figurative limitation (contour). In practice this means that colours are intertwined with a brand in such a way that they become an indispensable part of the brand image.

As with all forms of trademark, the colour trademark must also be distinctive for the goods and services claimed. However, due to the large number of colours used in advertising, this is usually not the case. Trademark owners are advised to seek protection for unique colour combinations as early as possible.

An abstract...

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New Balance celebrates a win against Chinese copycat New Barlun

A. Background

The American sportswear company New Balance has won a major case against one of China's most famous copycat brands. New Barlun was judged by Shanghai Huangpu District Court on January 5, 2021, to pay New Balance RMB 25 million in damages for trademark infringement. This compensation is one of the largest granted to an IP holder in the sportswear sector in a Chinese court .

This decision is the latest in a longstanding legal battle between New Balance and New Barlun. New Balance's battle against the copycat brand has now lasted 16 years....

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Jordan./. Qiaodan, the last match now?

Introduction

The US basketball legend Michael Jordan won an important case in Shanghai at the end of December 2020. The court judged that a Chinese sports and shoe manufacturer who has been using Jordan's name as a trademark , was acting without permission and with the intention of misleading the consumer. However, the court did not revoke the decision that the phonetic English spelling of the Chinese translation of the name Jordan can be used. The Chinese company must formally apologize, which is something unique in the Chinese legal history.

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WAR OF THE STONES; THE LEGO CASE (PART 3, The Finale)

The Shanghai Higher People's Court issued a final judgment on December 29, 2020. It denied the defendants' appeal and upheld the original decision .

In April 2019, police confiscated tools used to replicate Lego toys and toy products, as well as toy packaging, instruction manuals and delivery orders from a rented factory. The infringing products were sold under the “LEPIN” brand. According to an assessment by the Copyright Appraisal Commission of the Copyright Protection Center of China, these toys and operating instructions were essentially identical to the Lego originals and...

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