intellectual property

China B2B Marketing, Digital Jungle Conference

Welcome to the jungle…

The Chinese market is particularly attractive for European companies and, with the largest online community in the world, offers huge potential in digital business. However, getting started in the right way is a major challenge for companies. Many online services from the western world are not available, which is why proven online strategies often cannot be transferred 1: 1 to China: individual strategies with local skills are the success factors. As part of our “Digital Jungle” conferences, this time with our second part of the “China B2B” event...

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SYMPOSIUM ON DEVELOPMENTS AND CHALLENGES IN CONNECTION WITH INTELLECTUAL PROPERTY IN CHINA

On Wednesday, June 9th, 2021, the SYMPOSIUM ON DEVELOPMENTS AND CHALLENGES IN CONNECTION WITH INTELLECTUAL PROPERTY IN CHINA took place in the German Embassy in Beijing. Around 50 company and association representatives took part in this event, organized by the AHK North China and the German Embassy.

The experts on the panel discussion included the lawyers Simon Henke (BEITEN BURKHARDT), Dr. Florian Kessler (WZR Beijing) and Daniel Albrecht (Starke IP) . The moderation was taken over by Mr. Jonathan Schoo, General Manager, AHK Beijing.

The participating experts were happy...

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International Conference Protection of Intellectual Property Rights / Cybersecurity and Intellectual Property in China

Starke Managing Counsel Daniel Albrecht is part of the International Conference Protection of Intellectual Property Rights . The event starts from May 13th, 2021 from 9:00 AM (Moscow Time).

Daniel will give a speech about the topic: Cybersecurity and Intellectual Property in China

Date: May 14, 2021

Time: 11:30 (Moscow TimeZone)

We are looking forward to discuss with you the latest Chinese IP-News.

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Vorgehen gegen IP Schutzrechtsverletzer in China (German language)

Was Ihr für Rechtsmittel habt, um in China gegen Verletzer von IP-Schutzrechten effektiv vorzugehen, erklären wir Euch in diesem Video. Angefangen vom Aufbau des Klageverfahrens, über den Einstweiligen Rechtsschutz und dem Wettbewerbsrecht, bis hin zu möglichen Schadensersatzansprüchen.

Zu den Details des Videos:

Aufbau der Klageverfahren in IP Sachen Spezialisierte IP Gerichte Einstweilige Verfügung gegen Schutzrechtsverletzer Nationales IP-Berufungsgericht Cyberspace Gerichte Administrative Klagen Strafrechtliche Maßnahmen Gesetz gegen unlauteren Wettbewerb Schadenzersatz...
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World Intellectual Property Forum / Challenges of non-traditional trademarks in China

Dr. Madeleine Martinek LL.M. LL.M. from the China-EU School of Law and Starke Managing Counsel Daniel Albrecht are a part of the WIPF - World Intellectual Property Forum. The event starts from April 26th, 2021 from 8:00 AM (America/New York Time). Dont miss the opportunity to interact with 800+ IP Professionals. You can attend all the sessions by clicking on this button .

Madeleine and Daniel will give a speech about the topic: Challenges of non-traditional trademarks in China

Date: May 3rd, 2021

Time: 8:30 (America/New York TimeZone)

We are looking forward...

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Colour trademarks in China as part of the non-traditional trademarks

A colour trademark is a trademark that consists of one or more colours, without any figurative limitation (contour). In practice this means that colours are intertwined with a brand in such a way that they become an indispensable part of the brand image.

As with all forms of trademark, the colour trademark must also be distinctive for the goods and services claimed. However, due to the large number of colours used in advertising, this is usually not the case. Trademark owners are advised to seek protection for unique colour combinations as early as possible.

An abstract...

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New Balance celebrates a win against Chinese copycat New Barlun

A. Background

The American sportswear company New Balance has won a major case against one of China's most famous copycat brands. New Barlun was judged by Shanghai Huangpu District Court on January 5, 2021, to pay New Balance RMB 25 million in damages for trademark infringement. This compensation is one of the largest granted to an IP holder in the sportswear sector in a Chinese court .

This decision is the latest in a longstanding legal battle between New Balance and New Barlun. New Balance's battle against the copycat brand has now lasted 16 years....

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WAR OF THE STONES; THE LEGO CASE (PART 3, The Finale)

The Shanghai Higher People's Court issued a final judgment on December 29, 2020. It denied the defendants' appeal and upheld the original decision .

In April 2019, police confiscated tools used to replicate Lego toys and toy products, as well as toy packaging, instruction manuals and delivery orders from a rented factory. The infringing products were sold under the “LEPIN” brand. According to an assessment by the Copyright Appraisal Commission of the Copyright Protection Center of China, these toys and operating instructions were essentially identical to the Lego originals and...

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