Welcome to the jungle…
The Chinese market is particularly attractive for European companies and, with the largest online community in the world, offers huge potential in digital business. However, getting started in the right way is a major challenge for companies. Many online services from the western world are not available, which is why proven online strategies often cannot be transferred 1: 1 to China: individual strategies with local skills are the success factors. As part of our “Digital Jungle” conferences, this time with our second part of the “China B2B” event series on July 14th, 2021, we will give you a deeper insight into the strategic direction of your B2B marketing activities on the Chinese market:
- What is the difference between the Chinese digital landscape and the “western” one?
- How do user needs and user behavior differ?
- What are the special features of the super app WeChat?
- What are the most important communication strategies in online and offline marketing in China?
Our partners and experts deliver exciting lectures and support you to gain an understanding of the most important success factors of the Chinese market and to take your China marketing to a new level.
Learn more about the successful entry into the Chinese market: Register for our free online conference “China B2B Marketing - Digital Jungle” on July 14th, 2021 from 9:00 am to 1:00 pm. We look forward to an exciting exchange with you!
Starke Managing Counsel Daniel Albrecht will refer about: “Trademark registration & Trademark protection in China” (German language)