BMW Sound mark in China
Since 2014, sound marks are registrable as a trademark in China after the amendment of the Trademark Law of the People’s Republic of China. Thus, start or ending songs of programs or musical advertisements can seek a protection by the Trademark Law. However, until 2018, only 21 sound marks were allowed to be registered out of a total of about 500 sound marks application.
BMW AG applied for a sound mark registration including a piece of instrumental used in commercial activities and at the end of BMW commercials. First, its application was rejected on grounds of the lack of...