New Balance: Pull back a set in the battle against Infringement in China
As a world-wild famous brand, New Balance suffers legions of trademark infrigements in China. However, it haven't stopped its fighting against counterfeit. Even if it got lost in a Cybersquatting Case, New Balance pull back a set in a Piracy Case which is seen as a rare win.
Cybersquatting Case
Outcome: Lost
New Balance is known in China under the the translation “Xin Bailun”, but the trademark for “Xin Bailun” had already been registered by a local sales company before New Balance entered the Chinese market. So on the 24th of April 2015 New...