A complete overview about the legal perspective of the E-Commerce market in China you can find here:
E-Commerce in China – Facts and Law Regulations, Daniel Albrecht (Managing Counsel of Starke); Kommunikation und Recht, 3/2017, Beihefter 1/2017, dfv Mediengruppe, Frankfurt am Main;
"China’s Ministry of Industry and Information Technology (MIIT) reported figures of 520 million Internet users in July 2015. According to new analysis by digital marketing researcher eMarketer cross-border e-commerce in China will hit $85.76 billion this year, up from $57.13 billion in 2015 as 40% of China’s online consumers buy foreign goods. EMarketer further estimates that each of China’s digital shopper this year will spend an average of $473.26 and projections that cross-border e-commerce will have a compound annual growth rate of 18% through the end of the decade reaching an estimated $222.3 billion, will see China’s e-commerce market becoming larger than those of the US, Britain, Japan, Germany and France combined by 2020.
This growth is part of an overall increase in online shopping in China driven in part by higher standards of living and the advent of global digital sales platforms such as Alibaba’s Tmall Global in 2014, with the surge in demand for foreign products due to the combination of overseas travel, increased internet usage and subsequent exposure to foreign brands. Future development of China’s e-commerce channel is closely linked to technology developments and the behaviors of Chinese consumers, especially the way they research and order products online and their preference for speed and convenience. According to Mary Ching, KPMG partner and head of e-commerce and payments for China, there are four main drivers of e-commerce growth in China: e-commerce platforms, social media platforms, digital payments platforms and mobile devices, which must be manipulated thoroughly in order to ensure a company’s success in China."
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