Dr. Madeleine Martinek LL.M. LL.M. from the China-EU School of Law and Starke Managing Counsel Daniel Albrecht are a part of the WIPF - World Intellectual Property Forum. The event starts from April 26th, 2021 from 8:00 AM (America/New York Time). Dont miss the opportunity to interact with 800+ IP Professionals. You can attend all the sessions by clicking on this button .

Madeleine and Daniel will give a speech about the topic: Challenges of non-traditional trademarks in China

Date: May 3rd, 2021

Time: 8:30 (America/New York TimeZone)

We are looking forward...

Der Verkauf von Waren mittels eines Online-Shops wird oft als die einfachste Eintrittsmöglichkeit in den Chinesischen Markt beworben. Der Online Markt in China ist tatsächlich der Größte und attraktivste der Welt. Warum E-Commerce in China jedoch nicht so einfach umzusetzen ist wie viele denken, insbesondere dann nicht, wenn man den Markt nicht genau kennt, erfahrt Ihr in meinem Video.

Zu den Details:

Globaler Retail und E-Commerce Markt Entwicklung des Onlineshoppings während Covid-19 E-Commerce Markt China China E-Commerce Channels Übersicht der Online-Markt Anbieter in...

Starke Managing Counsel Daniel Albrecht gives an interview for Wealth Without Borders about the topic: E-Commerce in China - From a Legal Perspective.

You can find the link to the interview here:

https://www.wealthwithoutborders.net/podcast-daniel-albrecht

Special thanks to Howard Whiteson.

A colour trademark is a trademark that consists of one or more colours, without any figurative limitation (contour). In practice this means that colours are intertwined with a brand in such a way that they become an indispensable part of the brand image.

As with all forms of trademark, the colour trademark must also be distinctive for the goods and services claimed. However, due to the large number of colours used in advertising, this is usually not the case. Trademark owners are advised to seek protection for unique colour combinations as early as possible.

An abstract...

A. Background

The American sportswear company New Balance has won a major case against one of China's most famous copycat brands. New Barlun was judged by Shanghai Huangpu District Court on January 5, 2021, to pay New Balance RMB 25 million in damages for trademark infringement. This compensation is one of the largest granted to an IP holder in the sportswear sector in a Chinese court .

This decision is the latest in a longstanding legal battle between New Balance and New Barlun. New Balance's battle against the copycat brand has now lasted 16 years....

Introduction

The US basketball legend Michael Jordan won an important case in Shanghai at the end of December 2020. The court judged that a Chinese sports and shoe manufacturer who has been using Jordan's name as a trademark , was acting without permission and with the intention of misleading the consumer. However, the court did not revoke the decision that the phonetic English spelling of the Chinese translation of the name Jordan can be used. The Chinese company must formally apologize, which is something unique in the Chinese legal history.

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