Unser neues Handbuch: "Schutz des geistigen Eigentums in China"

Jedes Unternehmen, das in den chinesischen Markt eintritt, als auch etablierte Unternehmen, bringen ihre neuen Ideen, ihre patentierten Produkte und ihre berühmten Marken nach China, um vom immer noch goßen Potenzial des chinesischen Marktes zu profitieren. Für fast alle Markteinehmenr stellt sich die Frage, wie man das eigene geistige Eigentum (IP) vor Verletzungen von Konkurrenten in China schützen und Nachahmer effektiv bekämpfen kann. Unser 40 Seiten Hardcopy wird Sie begleiten und Ihnen wertvolle Hinweise an die Hand geben, wie Sie Ihre Marke registrieren, Geschäftsgeheimnisse und Patente in China schützen, wie Sie Lizenzvereinbarungen erstellen und wie Sie gegen Verletzungen Ihres geistigen Eigentums vorgehen können.

 Um ein Exemplar des Handbuchs zu erhalten, kontaktieren Sie bitte: info [at] beijing-starke.com


"A. Introduction

Every company who entered into the Chinese market and already established business bring their new ideas, their patented products and their famous brands to China to profit from its still increasing potential. And lots of foreign companies have big research and development centers in China too, so that they can create new inventions or designs all the time.

But the question is how do you protect this Intellectual Property (IP) from infringements by competitors in China and fight back against imitators.

China still has a different culture regarding IP with its specific problems like “trademark squatters” and its own system to register trademarks. As IP is territorial you have to consider a strategy before even breaking into the Chinese market to know how to protect it here. There have been more than 100.000 legal disputes concerning IP in 2013 and foreign companies win around 80% of them. In addition these numbers keep on increasing.

The IP environment has also been changing drastically during recent years with the government enacting a new trademark law and forming new, special courts for IP in 2014. In the January of 2017, IP Mediation Center opened in Beijing, for mediating IP disputes and providing greater IP protections.At the same time the amount of applications for new patents and trademarks have kept increasing, reaching an all-time-high in 2015. China's invention patent ownership will increase from 6.3 per 10,000 people in 2015 to 12 in 10,000, and international applications will double to 60,000 from 30,000 in 2015. In the meantime, intellectual property royalties earned abroad will rise from 4.44 billion U.S. dollars in 2015 to 10 billion U.S. dollars in 2020. Therefore, registering your IP is the best way to keep anyone from unauthorized use.

The following is meant to give some information on the relevant Chinese law to protect your Intellectual Property."